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Valuing New Goods in a Model with Complementarity: Online Newspapers /

개인저자
Gentzkow, Matthew
수록페이지
713-744 p.
발행일자
2007.06.20
출판사
American Economic Association
초록
[영문]AbstractMany important economic questions hinge on the extent to which new goods either crowd out or complement consumption of existing products. Recent methods for studying new goods rule out complementarity by assumption, so their applicability to these questions has been limited. I develop a new model that relaxes this restriction, and use it to study competition between print and online newspapers. Using new micro data from Washington, DC, I estimate the relationship between the print and online papers in demand, the welfare impact of the online paper's introduction, and the expected impact of charging positive online prices