기사
지각된 위험과 지각된 편익이 구매의도에 미치는 영향(A Study on Purchase Intention Considering Perceived Risks and Perceived Benefits)
- 개인저자
- 이지은
- 수록페이지
- 25-38 p.
- 발행일자
- 2015.03.23
- 출판사
- 한국병원경영학회
초록
China has a growing number of medical tourists to visit South Korea every year, with economic growth, and thusKorea's medical tourism is growing countries in the new growth engine industries and attracting attention. In thisstudy, this time looking at the risks and benefits of medical tourism potential factors consumers feel the Chinesepeople for South Korea medical tourism, economic, based on existing research, functional, temporal, social, andpsychological setting factors, risks and benefits conducted a study of the relationship between the purchase ofyour help. Risk factors identified through this study, we investigate expanding the overseas medical tourism marketto visit Korea by managing the benefits and know the strategic implications that can achieve customer satisfactionby the service convenient for Chinese tourists.