기사
Impact of Alternative Interventions on Changes in Generic Dispensing Rates /
- 개인저자
- O'Malley, A. James. et al
- 수록페이지
- 1876-1894 p.
- 발행일자
- 2006.10.21
- 출판사
- Blackwell Publishing Ltd
초록
[영문]To evaluate the effectiveness of four alternative interventions (member mailings, advertising campaigns, free generic drug samples to physicians, and physician financial incentives) used by a major health insurer to encourage its members to switch to generic drugs.