[영문]Social investment ideas are increasingly permeating social and care policy-making in Latin America. In this article, I analyse a variety of instruments which have been used to ‘invest in children’ across a range of Latin American countries to then zoom in on Chile, where early childhood education and care have attained a prominent place on the welfare agenda in recent years. This policy interest materialised in ‘Chile Grows With You’, an integrated child development strategy whose title resonates strongly with the global narrative on social investment. Engaging with the programme's aim of creating ‘equal opportunities from the cradle’, I discuss the transformative potential and the limitations of childcare service expansion in a highly unequal context.