[영문]Conducting research on a particular health condition on the Internet often yields vast amounts of information, much of it not relevant, specific, or even accurate. Therefore, it is important to tailor a search to elicit results that will be the most precise to a specific situation. Web sites that use qqqquot;push technology,qqqquot; such as targeted e-mail, rather than a passive site that must be visited and surfed through, offer a more effective way of obtaining qqqquot;just-in-timeqqqquot; information. Such sites are able to reach people with pertinent information that will spark their interest, assist them in formulating questions when speaking to their physicians, and, above all, improve their own well-being. This article discusses a particular push technology strategy, how outcomes information was obtained to validate the strategy, and the results for a particular healthcare diagnosis.