[영문]Does the United States spend more on medical care than other nations because Americans desire more medical care than other populations do and dislike constraints on health spending? We argue that the public is not the main barrier to successful cost control in the United States. The preoccupation with excessive demand as the cause of and rationing as the cure for U.S. health spending overlooks an alternative explanation for that spending: higher prices. There is evidence that price regulation can constrain spending and that the public will support that cost-control approach