[Contents] Chapter 1. Introduction 35 Section 1. Research Background and Purpose 35 Section 2. Research Contents and Methods 37 Chapter 2. Smoking Cessation Policy 2005-2011 40 Section 1. Changes of Smoking Cessation Policy Related Regulations 40 Section 2. Trend of Smoking Cessation Policy 43 Section 3. TV Non-Smoking Campaigns and Tobacco Control Policy 47 Section 4. Conclusion 50 Chapter 3. Theoretical Consideration for the Evaluation of Smoking Cessation Campaign 52 Section 1. Introduction 52 Section 2. Research Purpose 57 Section 3. Research Contents 59 Chapter 4. Evaluation of the Government's Smoking Cessation Campaign 70 Section 1. Evaluation Standards for the Government's Smoking Cessation Campaign 70 Section 2. Smoking Cessation Campaign 2005 73 Section 3. Smoking Cessation Campaign 2006 81 Section 4. Smoking Cessation Campaign 2007 92 Section 5. Smoking Cessation Campaign 2008 102 Section 6. Smoking Cessation Campaign 2009 107 Section 7. Smoking Cessation Campaign 2010 115 Section 8. Smoking Cessation Campaign 2011 124 Chapter 5. Conclusion and Policy Recommendations 133 Section 1. Conclusion 133 Section 2. Policy Recommendations 134 References 137