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Projection Bias in Catalog Orders /

개인저자
Conlin, Michael ;, O'Donoghue, Ted ;, Vogelsang, Timothy J
수록페이지
1217-1249 p.
발행일자
2007.09.11
출판사
American Economic Association
초록
[영문]AbstractEvidence suggests that people understand qualitatively how tastes change over time, but underestimate the magnitudes. This evidence is limited, however, to laboratory evidence or surveys of reported happiness. We test for such projection bias in field data. Using data on catalog orders of cold-weather items, we find evidence of projection bias over the weather?specifically, people's decisions are overinfluenced by the current weather. Our estimates suggest that if the order-date temperature declines by 30°F, the return probability increases by 3.95 percent. We also estimate a structural model to measure the magnitude of the bias