본 연구는 한국복지패널 10차년도 자료의 미취학자녀를 둔 537가구를 대상으로 영유아의 교육․보육서비스 이용현황과 서비스 선택 결정요인을 교차분석, 다항로지스틱을 이용하여 분석하였다. 주요 결과를 보면, 첫째 아버지 학력, 연령, 어머니 연령, 취업유무, 자녀수, 연령, 가구소득에 따라 첫 번째 이용기관 선택에는 차이가 있었으나, 2번째 3번째 중복이용선택에는 어머니의 취업과 자녀 연령만이 유의미한 차이를 보였다. 둘째, 아이사랑 바우처 이용으로 인해 유치원, 어린이집 선택비율이 높았으며, 사교육비, 보육비 지출이 높을수록 유치원 선택이 높게 나타났다. 셋째, 자녀 연령, 사교육비와 보육비지출, 모의 취업여부 등이 교육․보육서비스에 영향을 주는 주요 변인으로 분석되었다. 본 연구의 결과를 바탕으로 나열식이 아닌 전문점 형태의 맞춤형 교육·보육서비스지원 형태 확대, 교육․보육서비스의 공공성 확보 등을 제안하였다. This study was aimed to analyze the factors influencing parents’ decision in choosing education and care services for their young children. The data of 537 families were obtained from 10th Korea Welfare Panel Study and analyzed using chi-square and multi-logistic regression. First, selection of the first service provider (institution) was significantly influenced by fathers’ educational degree and age and mothers’ age and working conditions. The number of children, children’s ages, and family income also played meaningful roles in choosing the first service. Only mothers’ working conditions and children’s ages were remarkable factors that determine the second and third services. Second, Asarang boucher, cost of private education, and extra cost for childcare were important factors for parents in deciding kindergartens or other services. Third, it was revealed that children’s age, cost of private education, extra cost for child care, and mothers’ working conditions were significant factors influencing early childhood education and care services. This study suggests that more support of customized education and child care services ensuring the public service is needed, and also provides useful information and resources for the development and improvement of education and care services.