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PHARMACEUTICAL RESEARCH AND DEVELOPMENT AND THE PATENT SYSTEM /

개인저자
Love, James
수록페이지
257-264 p.
발행일자
2005.04.25
출판사
Baywood Publishing Company
초록
[영문]The pharmaceutical industry routinely exaggerates its expenditures on research and development, but it does spend billions annually. But not all Rqqqamp;D is equally important. The patent-based system provides incentives to invest heavily in marketing and marketing-related measures masquerading as research. Innovators are rewarded with a marketing monopoly, and this drives what kind of research they do and what practices they follow to profit from their products. It is a system that creates incentives for marketing more than for research, which inevitably drives the marketing mission to corrupt the Rqqqamp;D process.