[영문]Nearly forty years ago, the publication of ‘The Price of Blood’ (1968) and ‘The Gift Relationship’ (1970) added a new dimension of ideological conflict to the debate about the values, ends and means of social policy. The questions that Richard Titmuss posed in ‘The Gift Relationship’ are still discussed in current debates about the respective merits of unitary and pluralist models of welfare, the egoistic and altruistic motives that underpin them, and the rights and responsibilities intrinsic to the status of citizenship. The ways in which the content and focus of these debates have changed over the past forty years are here reviewed, taking Titmuss's ‘The Gift Relationship’, my own contributions in ‘Social Theory and Social Policy’ (1971) and ‘The Idea of Welfare’ (1979), and Julian Le Grand's ‘Motivation, Agency and Public Policy’ (2003) as the temporal and salient points of reference. A brief introduction describes how the academic debate became sharply polarized in the late 1960s and early 1970s, and how a key decision about the future development of this journal was taken at the same time.