[영문]Direct democracy is extraordinarily popular and has become a pervasive policymaking tool at the state and local level. Repeated surveys have demonstrated that Americans strongly approve of allowing people to vote on citizen-proposed laws, a method currently allowed in about half of all states and in many municipalities across the country. This paper examines both the extent of this support and its implications. Using a battery of questions about the institution as an independent variable, we model the extent to which institutional evaluations of direct democracy influence voting behavior in ballot measure elections. Using data from California in 2005 and 2006, as well as Washington in 2006, we find support for the notion that process evaluations influence choice in ballot initiative elections, regardless of policy content. Those who favor direct democracy are more likely to vote yes, while those who are apprehensive about voting on ballot measures are more likely to vote no.