The bestselling textbook to understanding health research, updated and expanded

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice.

This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing.

• Evaluate the ethics, design, analysis, and interpretation of research
• Identify and understand the key components of research studies
• Analyze and interpret the results of experimental and survey research designs
• Understand the process of publishing a research report and constructing a grant proposal

Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.

New feature

A THOROUGHLY UPDATED EDITION OF THE BESTSELLING GUIDE TO HEALTH PROMOTION AND RESEARCH

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. This book presents an easy-to-follow, complete approach to research.

In this Second Edition, the authors have updated their popular text with new content and features that make Research Methods in Health Promotion more engaging, more relevant, and more comprehensive. Updates include:

• New chapters on community-based participatory research, large-scale surveys, and qualitative data analysis
• Recent examples and cases encompassing all levels of health promotion, from individual to structural
• New pictures, graphics, chapter previews, and definitions of key concepts to enhance the learning experience
• Renewed emphasis on global health promotion and the integration of public health with environmental health
• Expanded content related to new sampling methods, various types of triangulation, and cost-benefit analysis

Research Methods in Health Promotion presents information in a clear, readable way, keeping jargon to a minimum and encouraging readers to reinforce what they have learned by considering discussion and practice questions. The result is a demystification of research methods that anyone in the field of health promotion will find indispensable.

Figures, Tables, and Boxes vii

Preface xv

Acknowledgments xix

The Authors xxi

The Contributors xxiii

Foreword xxv

Part One: Foundations of Health Promotion Research 1

Chapter 1 Key Steps in the Research Process 3
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 2 Philosophy of Science and Theory Construction 23
Laura F. Salazar, Ralph J. DiClemente, and Richard A. Crosby

Chapter 3 Ethical Issues in Health Promotion Research 45
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Part Two: Fundamentals of Health Promotion Research 79

Chapter 4 Observational Research Designs 81
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente

Chapter 5 Experimental Research Designs 115
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente

Chapter 6 Principles of Sampling 147
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 7 Measurement in Health Promotion 177
Richard A. Crosby, Laura F. Salazar, Richard R. Clayton, and Ralph J. DiClemente

Chapter 8 Qualitative Research Strategies and Methods for Health Promotion 209
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClemente

Part Three: Applications of Health Promotion Research 257

Chapter 9 Conducting Observational Research 259
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 10 Methodological Considerations in the Design, Implementation, and Reporting of Randomized Controlled Trials in Health Promotion Research 285
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 11 Community-Based Participatory Research in the Context of Health Promotion 313
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 12 Program Evaluation 337
Nancy J. Thompson and Michelle C. Kegler

Chapter 13 Survey Research for Health Promotion 367
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Part Four: Data Analysis 395

Chapter 14 Statistical Techniques for Analyzing Observational Research in Health Promotion 397
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 15 Principles of Statistical Analysis for Randomized Controlled Trials in Health Promotion Research 429
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 16 Methods and Procedures for Analyzing Qualitative Data in Health Promotion 455
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClemente

Part Five: Core Skills Related to Health Promotion Research 491

Chapter 17 Introduction to Scientific Writing 493
Richard A. Crosby, Ralph J. DiClemente, and Laura F. Salazar

Chapter 18 Understanding the Grant Process and Developing an Effective Research Grant Application 525
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Name Index 560

Subject Index 565