Ⅰ. Introduction 1
1. Research background 3
2. Research objectives 7
3. Research methodology 8
Ⅱ. Literature Review 11
1. Trend of public’s perception of food safety 13
2. Results of opinions polls on food safety 17
3. International comparison on food safety 21
Ⅲ. Results 23
1. Food safety and fears 25
2. Social media and its utility in communication concerning
food safety 31
3. Big data analysis of food safety and public perception 34
4. Communication strategy for social media 49
Ⅳ. Policy Implications 57
References 67