Ⅰ. Introduction 1

Ⅱ. Data for Analysis 7

Ⅲ. Koreans’ Happiness Perception 15
1. Koreans’ Happiness, 2019 17
2. Conditions of Happiness 19
3. Happiness of Others 23
4. Words Associated with Happiness 24
5. Expectation and Desire for Happiness 29

Ⅳ. Mapping Koreans’ Happiness 31
1. Age and Happiness 33
2. Region and Happiness 36
3. Day of the Week and Happiness 38
4. Areas of Life and Happiness 41
5. Personality and Happiness 42

Ⅴ. Conclusion 45
References 51

The purpose of this study is to gather and present empirical data on Koreans’ happiness and quality of life so as to help researchers find a theoretical model of Koreans’ happiness and aid policy makers in developing specific policy solutions toward improving Koreans’ quality of life.
Survey on Koreans’ Happiness and Quality of Life 2019 was conducted to gauge Koreans’ subjective well-being. This paper analyzes and presents Koreans' perception of happiness and Koreans' happiness map using the survey data.