Health Promotion Policy Development in accordance with the Paradigm Shift from Curative measures to Preventive measures 1. Purpose of the Study ⧠ Developing policy measures for effective health promotion outcomes in accordance with the paradigm shift from curative measures to preventive measures. ○ aiming at reduction of the population health risks ○ through effective use of management of health promotion programs at the national level 2. Contents of the study ⧠ Components of the study are as follows: ○ searching for major factors associated with achievement of the national health promotion objectives ○ provision of health promotion programs at the central and local level ○ the health promotion needs of the population in relation to the social and behavioral factors 3. Methods of the study ⧠ Collection and review of the literature ⧠ Participation of overseas professionals reviewing the current issues of health promotion policy at the international and national level ⧠ FGI interview of people with ages from 40 to 69 ⧠ Telephone interview survey: 1,000 adults aged from 40 to 69; use of preventive services, awareness of health promotion policies and programs, social capital in relation with healthy lifestyles; intention of health behaviors based on the health belief model. 4. Results of the study ⧠ The National Health plan 2020 increased population health area and the funding plan increased from 5% to 28%. ⧠ Focus Group Interview ○ Three FGI meetings(ages 40s, 50s, 60s) were conducted from September to October in 2011. ○ Health screening program was felt very important as people get aged. ○ Employees tend to have less time for health care and getting health screening. ○ Health promotion services based on the results of the health screening can increase satisfaction and credibility about health care program provided by the government. ○ Health beliefs are influenced by social capital in relation to preventive health and lifestyles. ○ Participants tend to use information from mass media when they purchase health related products and use oriental medicine. ⧠ Telephone interview survey ○ The telephone survey conducted in October, 2011. ○ About 31.0% of the 1,000 respondents aged 40-69 had chronic diseases. ○ Internet use for health information reduced after their 50s. ○ Income level is significantly positively associated with use of health care services. 5. conclusion ⧠ Enhanced accessibility and quality of the national health screening program. ⧠ Standardized treatment and follow-up program for those who went through the screening program. Utilization of results of the health risk appraisal in the follow-up program would increase impact of the preventive lifestyle change program. Cooperation between the pubic and private sector should be increased. ⧠ Community based integrated health screening programs would increase preventive effect and rate of screening. ⧠ Accessibility to the screening program among the low SES people. Higher attention on health inequality in the follow-up program may increase rate of screening of the low SES people.