[Contents]
Chapter 1. Introduction 35
Section 1. Research Background and Purpose 35
Section 2. Research Contents and Methods 37
Chapter 2. Smoking Cessation Policy 2005-2011 40
Section 1. Changes of Smoking Cessation Policy Related Regulations 40
Section 2. Trend of Smoking Cessation Policy 43
Section 3. TV Non-Smoking Campaigns and Tobacco Control Policy 47
Section 4. Conclusion 50
Chapter 3. Theoretical Consideration for the Evaluation of Smoking Cessation Campaign 52
Section 1. Introduction 52
Section 2. Research Purpose 57
Section 3. Research Contents 59
Chapter 4. Evaluation of the Government's Smoking Cessation Campaign 70
Section 1. Evaluation Standards for the Government's Smoking Cessation Campaign 70
Section 2. Smoking Cessation Campaign 2005 73
Section 3. Smoking Cessation Campaign 2006 81
Section 4. Smoking Cessation Campaign 2007 92
Section 5. Smoking Cessation Campaign 2008 102
Section 6. Smoking Cessation Campaign 2009 107
Section 7. Smoking Cessation Campaign 2010 115
Section 8. Smoking Cessation Campaign 2011 124
Chapter 5. Conclusion and Policy Recommendations 133
Section 1. Conclusion 133
Section 2. Policy Recommendations 134
References 137