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수시 발생하는 정책현안에 대하여 정부부처 등 요구와 자체판단에 의하여 정책대안 중심으로 작성한 보고서입니다.

A Social Media Strategy for Public Communication on Food Safety Matters

A Social Media Strategy for Public Communication on Food Safety Matters

A Social Media Strategy for Public Communication on Food Safety Matters

  • 연구진Jeongseon Kim Nanhee Lee
  • 페이지54 페이지
  • 발행월 2016년 6월
  • 보고서번호Policy Report 2016-06

목차

Ⅰ. Introduction 1
1. Research background 3
2. Research objectives 7
3. Research methodology 8
Ⅱ. Literature Review 11
1. Trend of public’s perception of food safety 13
2. Results of opinions polls on food safety 17
3. International comparison on food safety 21
Ⅲ. Results 23
1. Food safety and fears 25
2. Social media and its utility in communication concerning
food safety 31
3. Big data analysis of food safety and public perception 34
4. Communication strategy for social media 49
Ⅳ. Policy Implications 57
References 67

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