This study identified heterogeneous profiles of family values among unmarried women in their 20s to 40s and examined the effects of family value profiles on marriage intentions using the Theory of Planned Behavior as an analytical framework. Data were drawn from the 9th wave (2022) of the Korean Longitudinal Survey of Women and Families, and latent profile analysis and multinomial logistic regression were conducted with 1,496 unmarried women. The main findings were as follows. First, three distinct family value profiles were identified: traditional normative acceptance, ambivalent value orientation, and post-traditional acceptance. Second, the factors associated with profile membership differed across the three groups. Compared with the ambivalent value orientation group, membership in the traditional normative acceptance group was associated with more traditional gender-role attitudes, greater expectations of family support, being employed, and having a religious affiliation, whereas membership in the post-traditional acceptance group was associated with more gender-egalitarian attitudes and more open perceptions of diverse family forms. Third, marriage intentions differed significantly across family value profiles. Compared with the ambivalent value orientation group, women in the traditional normative acceptance group were less likely to report no intention to marry, whereas those in the post-traditional acceptance group were more likely to report either no intention to marry or having never considered marriage. These findings underscore the need to understand marital decision-making as a multidimensional process.
본 연구는 20~40대 미혼 여성을 대상으로 가족가치관의 이질적 유형을 도출하고, 계획된 행동이론을 분석틀로 하여 가족가치관 유형이 결혼의향에 미치는 영향을 검증하였다. 이를 위해 2022년 여성가족패널조사 9차년도 자료를 활용하여 미혼 여성 1,496명을 대상으로 잠재프로파일분석과 다항 로지스틱 회귀분석을 실시하였다. 주요 연구 결과는 다음과 같다. 첫째, 가족가치관은 전통 규범 수용형, 절충적 가치형, 탈전통 수용형의 세 가지 유형으로 구분되었다. 둘째, 가족가치관 유형별 관련 요인은 상이하게 나타났다. 절충적 가치형에 비해 전통 규범 수용형은 전통적인 성역할 가치관, 높은 가족지원 기대 인식, 취업 상태 및 종교가 있는 경우와 관련된 반면, 탈전통 수용형은 성평등적인 성역할 가치관과 개방적인 가족형태 인식과 관련되었다. 셋째, 가족가치관 유형에 따라 결혼의향의 차이가 확인되었다. 절충적 가치형에 비해 전통 규범 수용형은 결혼의향이 없을 가능성이 낮았고, 탈전통 수용형은 결혼의향이 없거나 생각해 본 적이 없을 가능성이 높게 나타났다. 이러한 연구 결과에 기반하여 혼인 의사결정을 다차원적으로 이해할 필요성을 제시하였다.
This study examines the cognitive pathways through which media coverage of low birth rates influences marriage and childbearing intentions, drawing on the Orientation–Stimulus–Orientation–Response (O–S–O–R) model. To this end, data were drawn from a two-wave online longitudinal panel survey of adults aged 19–49 recruited nationwide (N = 1,614). In the first wave (T1), perceived seriousness of the issue (O1), exposure to media coverage (S), and issue involvement (O2) were measured. In the second wave (T2), marriage and childbearing intentions (R) were assessed based on the Transtheoretical Model (TTM). Marriage intentions were assessed among unmarried respondents, while childbearing intentions were assessed among married respondents. After controlling for demographic variables, serial mediation effects were tested using the PROCESS macro (Model 6). The results indicated that, first, individuals who perceived the issue as more serious were more likely to report greater exposure to related media coverage (O1→S). Second, exposure to media coverage was positively associated with issue involvement (S→O2). Third, issue involvement had a significant positive effect on behavioral intentions (O2→R). Fourth, perceived seriousness of the issue had no significant direct effect on behavioral intentions; rather, it exerted a significant indirect effect on marriage and childbearing intentions through a fully mediated pathway involving media exposure and issue involvement (O1→S→O2→R).
본 연구는 저출산 언론 보도가 결혼 및 출산 행동 의향에 미치는 인지적 경로를 O–S–O–R 모형에 따라 분석했다. 이를 위해 만 19–49세 전국 성인 대상으로 2차례 걸쳐 수집한 온라인 종단 설문(2-wave panel) 자료를 활용했다(N=1,614). 1차 조사(T1)에서는 이슈 심각성 인식(O1), 언론보도 노출(S), 이슈 관여도(O2)를, 2차 조사(T2)에서는 범이론적 모형(TTM)에 기반한 결혼 및 출산 행동 의향(R)을 측정했다. 인구통계학적 요인을 통제한 후 PROCESS macro(Model 6)로 직렬 매개 효과를 검증했다. 분석 결과, 첫째, 이슈를 심각하게 인식할수록 관련 보도에 더 많이 노출되는 선택적 노출(O1→S) 경향이 나타났다. 둘째, 언론 보도 노출은 이슈 관여도를 유의하게 높였으며(S→O2), 셋째, 이슈 관여도는 행동 의향에 유의미한 정적 효과를 나타냈다(O2→R). 넷째, 이슈 심각성은 행동 의향에 직접 영향을 주지 못하고, 뉴스 노출과 이슈 관여도를 통한 완전 매개 구조를 통해서 결혼 및 출산 행동 의향에 유의한 효과(O1→S→O2→R)를 미쳤다.